We Demystify AI for Leaders Who Need Results, Not Just Buzzwords

No agencies selling services, no academics teaching theory—just practical guidance from AI implementers who've been doing this for over a decade.

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Listen. You know AI could transform your business. Everyone knows that. But somewhere between "ChatGPT launched" and "we need an AI strategy," something goes wrong.

Self-proclaimed AI experts throw jargon at you. Vendors sell you solutions that don't fit. Your team gets excited. You're still waiting for actual results.

We've watched this happen for over a decade. Same pattern, different companies. And yeah, we've been frustrated about it too.

Here's the thing: we're not an agency trying to sell you implementation services disguised as strategy. We're not academics building theories in a vacuum. We're people who've actually *done* this work—messy, complicated, real-world AI implementation—and we decided to share what we learned instead of gatekeeping it.

Because the gap between what AI *could* do and what actually *pays for itself* isn't a technology problem. It's an implementation problem. And that's fixable.

You've Been Set Up to Fail at AI

Not intentionally. But the setup is there:

You're drowning in AI hype. Every article, every conference, every vendor tells you that AI is the answer. But nobody's actually explaining *how*—not in a way that works for your business size, your resources, your timeline.

Self-proclaimed "AI experts"—who learned prompt engineering three months ago—are confidently selling solutions that sound impressive in meetings but deliver zero ROI. *(We've seen the aftermath.)*

Vendors pitch $500K implementations without ever asking: "What problem are you actually trying to solve?" They just want the contract. They don't care if it works.

Your team gets inspired by case studies. Then they realize those case studies are about companies with infinite budgets and teams of specialists. You have three people and a prayer.

Every implementation attempt feels like you're starting from scratch because—spoiler alert—you are. There's no reliable framework. No one's giving you a roadmap that accounts for what you actually have.

And the constant AI hype cycle? It's designed to confuse you. Separate signal from noise? Good luck. Everyone's selling noise.

We've seen all of this up close. Multiple times. And it pisses us off because it doesn't have to be this way.

What We Actually Offer

Geeky Insights for AI Enthusiasts

Free. Weekly. No upsells.

You want to stay informed—really informed—without the hype. Not "AI will change everything" takes. More like: "Here's what's actually changing, here's what's probably hype, and here's what it means for you."

Every week, we deliver insights on what's working in the real world. Implementation trends. What's feasible. What companies are actually doing (not what they're claiming to do).

No theoretical rabbit holes. No "five emerging trends" listicles. Just... practical stuff you can think about without your brain melting.

Navigator: Stop Guessing. Start Knowing.

Here's a problem nobody talks about: your business data is *everywhere*.

Stripe. HubSpot. Google Analytics. Facebook Ads Manager. Email platform. LinkedIn. They're all collecting data. They're all telling different stories. And you're making decisions based on... what? Vibes? What your gut tells you? An email you half-remember someone sent?

Yeah. That's not working.

Business Intelligence SaaS | $800/month

What Navigator does:

Connects all your scattered data (Stripe, HubSpot, Analytics, ad platforms—all of it). Analyzes it overnight using real statistical methods—not AI guessing, actual math. You wake up to clarity delivered straight to your inbox.

No dashboards. No learning curve. No "you need to hire a data analyst" conversations.

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Why We're Actually Different (And Why It Matters)

We've Actually Done This

Over a decade. Across industries. Real companies. Real budgets. Real timelines. Real failures we learned from. While everyone else was becoming an "AI expert" the day ChatGPT launched, we were already ten years deep in the implementation trenches. Which means our guidance comes from actually knowing what works—not from reading Twitter threads about what sounds impressive. *(This matters because most AI advice you're getting comes from people who've never actually done the work.)*

We Don't Sell Implementation Services

Here's the conflict of interest nobody talks about: agencies give you "strategy" to get you to hire them for "implementation." It's brilliant business. Terrible advice. We made a different choice. We don't offer implementation services. Why? Because we saw how that incentive structure corrupts everything. If our paycheck depends on selling you solutions, we can't give you objective guidance. Our only incentive is: does this work for you? Do you actually get results? That's the whole relationship.

We Don't Do Theory

Impressive AI concepts that don't translate to business results are just... expensive. We've seen it happen a thousand times: beautiful demos, zero ROI. So we don't explain AI for the sake of understanding AI. We explain what actually *does something*. What moves the needle. What pays for itself. If it doesn't deliver business value, we're not interested. (And we'll tell you that too, even if it costs us attention.)

We Start With Your Business, Not the Technology

Revolutionary observation: the coolest technology usually delivers the least business value. But the boring, obvious, "why hasn't anyone done this yet" AI application? That's usually where the money is. We work backward from what you actually need. Then we find the AI applications that serve that need—not the other way around.

We're Tracking This Constantly

AI changes. Fast. New models. New capabilities. New risks. New hype. We stay on top of it—separating signal from noise, innovations from empty promises. And yeah, we update our guidance when things actually change. *(Spoiler: not as often as the hype cycle would have you believe.)*

Here's the Honest Question

What's your biggest frustration with AI right now?

Is it that you're not sure where to start? That you've started but it feels like you're guessing? That you've invested in AI initiatives and they're... fine, but not transformative?

We can help with that. Not by selling you a tool. Not by making it seem simpler than it is. But by giving you a clear implementation roadmap based on what actually works.

Start here:

If you want to stay informed: Geeky Insights for AI Enthusiasts (Free. Weekly.)
If your data is scattered everywhere: Join Waitlist

Pick what fits. Or start with the free stuff and see how it feels.

We're not trying to sell you anything you don't need. We're trying to save you from wasting time on AI implementation that doesn't work.