We Demystify AI for Leaders Who Need Results, Not Just Buzzwords

No agencies selling services, no academics teaching theory—just practical guidance from AI implementers who've been doing this for over a decade.

See What We Offer Learn More

Listen. You know AI could transform your business. Everyone knows that. But somewhere between "ChatGPT launched" and "we need an AI strategy," something goes wrong.

Self-proclaimed AI experts throw jargon at you. Vendors sell you solutions that don't fit. Your team gets excited. You're still waiting for actual results.

We've watched this happen for over a decade. Same pattern, different companies. And yeah, we've been frustrated about it too.

Here's the thing: we're not an agency trying to sell you implementation services disguised as strategy. We're not academics building theories in a vacuum. We're people who've actually *done* this work—messy, complicated, real-world AI implementation—and we decided to share what we learned instead of gatekeeping it.

Because the gap between what AI *could* do and what actually *pays for itself* isn't a technology problem. It's an implementation problem. And that's fixable.

You've Been Set Up to Fail at AI

Not intentionally. But the setup is there:

You're drowning in AI hype. Every article, every conference, every vendor tells you that AI is the answer. But nobody's actually explaining *how*—not in a way that works for your business size, your resources, your timeline.

Self-proclaimed "AI experts"—who learned prompt engineering three months ago—are confidently selling solutions that sound impressive in meetings but deliver zero ROI. *(We've seen the aftermath.)*

Vendors pitch $500K implementations without ever asking: "What problem are you actually trying to solve?" They just want the contract. They don't care if it works.

Your team gets inspired by case studies. Then they realize those case studies are about companies with infinite budgets and teams of specialists. You have three people and a prayer.

Every implementation attempt feels like you're starting from scratch because—spoiler alert—you are. There's no reliable framework. No one's giving you a roadmap that accounts for what you actually have.

And the constant AI hype cycle? It's designed to confuse you. Separate signal from noise? Good luck. Everyone's selling noise.

We've seen all of this up close. Multiple times. And it pisses us off because it doesn't have to be this way.

What We Actually Offer

Geeky Insights for AI Enthusiasts

Free. Weekly. No upsells.

You want to stay informed—really informed—without the hype. Not "AI will change everything" takes. More like: "Here's what's actually changing, here's what's probably hype, and here's what it means for you."

Every week, we deliver insights on what's working in the real world. Implementation trends. What's feasible. What companies are actually doing (not what they're claiming to do).

No theoretical rabbit holes. No "five emerging trends" listicles. Just... practical stuff you can think about without your brain melting.

Subscribe

Geeky Insights for Managers

Free. Monthly. Focused on humans, not algorithms.

You're leading an AI project or managing people who will. You need guidance—on the strategy side, the people side, the "how do I even know if this is working" side—without getting lost in technical weeds.

We talk about what actually happens when you try to implement AI in an organization. The resistance. The confusion. The questions your team asks at 3 AM. The frameworks that actually help you move forward.

Every month, practical guidance on leading teams through AI work. No theory. No pretending people are robots.

Subscribe

Business Ideas Lab

$300/year. Weekly. Implementation-ready AI opportunities.

You're looking for more than ideas. Ideas are everywhere. What you need are *plans*—actual step-by-step roadmaps for AI opportunities that fit your business.

Each week: a detailed breakdown of an AI opportunity. Here's what it is. Here's how it works. Here's your first move. Here's what actually costs. Here's what the timeline looks like. Here's what could go wrong.

You get implementation-ready intelligence delivered weekly. No "maybe try this someday" hand-waving.

Subscribe

Navigator: Stop Guessing. Start Knowing.

Here's a problem nobody talks about: your business data is *everywhere*.

Stripe. HubSpot. Google Analytics. Facebook Ads Manager. Email platform. LinkedIn. They're all collecting data. They're all telling different stories. And you're making decisions based on... what? Vibes? What your gut tells you? An email you half-remember someone sent?

Yeah. That's not working.

Business Intelligence SaaS | $800/month

What Navigator does:

Connects all your scattered data (Stripe, HubSpot, Analytics, ad platforms—all of it). Analyzes it overnight using real statistical methods—not AI guessing, actual math. You wake up to clarity delivered straight to your inbox.

No dashboards. No learning curve. No "you need to hire a data analyst" conversations.

What you actually get:

  • ✔Smart Detective: Analysis with confidence scores. ("87% confident this channel drove revenue." Not "maybe?")
  • ✔Trend Spotter: Daily market intelligence that finds what's working in your industry. (Before your competitor figures it out.)
  • ✔Content Generation: 300+ strategic content pieces based on market trends. Pre-approved. Ready to send.
  • ✔Daily Clarity Emails: Here's what changed. Here's what's working. Here's what you should probably pay attention to.
  • ✔Monthly Business Reports: Patterns you're missing. Moves to consider.

The honest version:

$800/month. Not cheap. But cheaper than hiring someone who *might* figure this out. And infinitely faster than making decisions on guesses.

Try it

Why We're Actually Different (And Why It Matters)

We've Actually Done This

Over a decade. Across industries. Real companies. Real budgets. Real timelines. Real failures we learned from. While everyone else was becoming an "AI expert" the day ChatGPT launched, we were already ten years deep in the implementation trenches. Which means our guidance comes from actually knowing what works—not from reading Twitter threads about what sounds impressive. *(This matters because most AI advice you're getting comes from people who've never actually done the work.)*
We've Actually Done This

We Don't Sell Implementation Services

Here's the conflict of interest nobody talks about: agencies give you "strategy" to get you to hire them for "implementation." It's brilliant business. Terrible advice. We made a different choice. We don't offer implementation services. Why? Because we saw how that incentive structure corrupts everything. If our paycheck depends on selling you solutions, we can't give you objective guidance. Our only incentive is: does this work for you? Do you actually get results? That's the whole relationship.
We Don't Sell Implementation Services

We Don't Do Theory

Impressive AI concepts that don't translate to business results are just... expensive. We've seen it happen a thousand times: beautiful demos, zero ROI. So we don't explain AI for the sake of understanding AI. We explain what actually *does something*. What moves the needle. What pays for itself. If it doesn't deliver business value, we're not interested. (And we'll tell you that too, even if it costs us attention.)
We Don't Do Theory

We Start With Your Business, Not the Technology

Revolutionary observation: the coolest technology usually delivers the least business value. But the boring, obvious, "why hasn't anyone done this yet" AI application? That's usually where the money is. We work backward from what you actually need. Then we find the AI applications that serve that need—not the other way around.
We Start With Your Business, Not the Technology

Your Peers Are Your Teachers

AI implementation looks wildly different depending on your company size, industry, resources, and timeline. A $2M company implementing AI isn't doing the same thing as a $50M company. But most guidance treats them the same. Our community approach means you learn alongside people facing *your exact* problems—not generic "best practices" that ignore reality.
Your Peers Are Your Teachers

We're Tracking This Constantly

AI changes. Fast. New models. New capabilities. New risks. New hype. We stay on top of it—separating signal from noise, innovations from empty promises. And yeah, we update our guidance when things actually change. *(Spoiler: not as often as the hype cycle would have you believe.)*
We're Tracking This Constantly

Here's the Honest Question

What's your biggest frustration with AI right now?

Is it that you're not sure where to start? That you've started but it feels like you're guessing? That you've invested in AI initiatives and they're... fine, but not transformative?

We can help with that. Not by selling you a tool. Not by making it seem simpler than it is. But by giving you a clear implementation roadmap based on what actually works.

Start here:

Pick what fits. Or start with the free stuff and see how it feels.

We're not trying to sell you anything you don't need. We're trying to save you from wasting time on AI implementation that doesn't work.